Tuesday, September 18, 2012

Nine-tenths Of An Ounce Stands Between Me and My Tea

One sip. That's all. Just one sip. But, how can one sip less mean more? Last week, NYC Mayor, Michael Bloomberg, got a big win in his "fight" against obesity. That win came in the form of a resolution (read it here) passed by his Board of Health. A board which he appointed and a board which yields an unprecedented amount of autonomous regulatory authority. Their own Charter states their ambiguous power grab: 

Section 556 of the Charter provides the Department of Health and Mental Hygiene 

(“Department”) with jurisdiction to regulate all matters affecting health in the City of New York.

  • Section 556(c)(2) empowers the Department to supervise the control of chronic disease;
  • Section 556(c)(9) empowers the Department to supervise and regulate the food supply.
  • Section 558(b) and (c) of the Charter empower the Board of Health to amend the Health Code and to include in it all matters to which the Department’s authority extends.
  • Section 1043 of the Charter grants the Department rulemaking (sic) powers. 
Photo appeared online @  http://blogs.tribune.com.pk 


Allow me to explain how ridiculous the misguided NYC BOH resolution is; Simply stated, I can no longer enjoy my favorite tea which contains only 70 calories, because it comes in a 16.9 oz bottle, but, I can still purchase my favorite soda which contains 200 calories because it comes in a 16 oz bottle... one sip less. 

The short-sided, narrow-minded "ruling" of the appointed NYC Board of Health does nothing to address the obesity epidemic but certainly means I can still drink a 200 calorie soda with my meal. Like most other intrusive, far-reaching over-regulation, this resolution is born from the liberal mindset of government can cure all ills, including obesity. If this was gold, we'd be talking nearly $1700 worth, but it's tea, something apparently far more valuable in the time and money spent by the city to fight.


Do you think Bloomberg's BOH did the Math on my caloric intake if I opt for the full-calorie soda? That choice will result in a net increase of 130 calories. That equation does not appear to result in helping many people curb obesity. I believe we call that fuzzy Math.


Mayor Bloomberg and his BOH feel they are doing the public's work for the good of all, because they think they know better than you. When public officials feel they know better than us, they will stop at nothing to complete their mission. To them, the ends justify the means. Except, in this case, the "end" may very well be the opposite of what they intended. 

Wednesday, July 18, 2012

The Consumer Calls And The Beverage Industry Answers, Once Again

In the crowded beverage world, there is always room for new products. I would always tell my customers who would say they don't have the space for a new item, "bottled water was once a 'new item' and now look, you have an entire door of water." 

Some retailers have to wait to see how a brand does before they jump on the bandwagon. But, there are others who will always find a way to make room. Regardless of the space issue, the brand has to have an identifiable trait, something that will make the consumer want to grab it versus their usual preference. Nowadays, the "healthy alternative" is getting more attention and it's impact on the market is changing things.

Look at the bottled water market I mentioned. It was once thought to be a crazy idea that anyone would buy something they could get for free from their taps at home. Well, Pepsi and Coke decided it wasn't crazy, and ventured into the bottled water business with their entries Aquafina and Dasani, respectively. Two of the top selling "purified" waters available. They weren't the first to put it in a bottle, but they were the first to make it mainstream. What happened after that was an economic tidal wave of gross profit that swept across the beverage industry because it was so easy to produce. Year after year saw double digit increases in volume, but, eventually, as most good things do, it slowed, primarily due to immense competition from others who saw how cheap it was to get in on the action. 

But, competition wasn't the only reason for slowing sales; consumers had their fill of bottled water's "healthy offerings". Yes, it is still healthier than any CSD on the market, but people were wanting to take the next step. So, as a result, the industry evolved toward other choices. Natural pure spring water became more popular and brands such as Fiji and Evian increased their stature as a premium, healthy choice. And, the category continued to evolve seeing brands like SmartWater emerge as a viable option. Now, you have choices such as flavored or regular, imported or domestic, still or sparkling and even caffeinated, as in the brand Avitae.

What all this means is the consumer will want more from a category and industry has always answered the challenge. Now, more than ever, consumers are well versed in what it means to live healthy, not only in what they consume, but how the products they consume are made. Could you imagine just twenty years ago asking yourself these questions while at the supermarket; Is it Certified Organic? Are the raw materials sourced in a sustainable manner? What is the environmental impact of the packaging? What is the company's carbon footprint? 

These are exactly what consumers are asking themselves and the industry, once again, is listening. Honest Tea, co-founded in 1998 by Seth Goldman and Barry Nalebuff, has led the charge. Instead of using powders and concentrates found in almost all mass produced teas, Honest Tea makes it's tea the "old fashioned" way (as in 2730 B.C. China), brewing the entire tea leaf. In 2011, the company switched to 100% Fair Trade Certified tea leaves, helping to ensure the workers who pick the tea leaves are properly compensated. Honest Tea has also been named one of the 10 Best Companies On The Planet by The Better World Shopping Guide because of their environmental and social records. In addition, they were named one PlanetGreen.com's Top 7 Green Corporations and recognized by Huffington Post as a Revolutionary Socially Responsible Company. In 2004, all of Honest Tea's products became fully USDA Organic Certified, making them the only tea company to have an entire line of certified bottled and bagged tea. 

In 2011, The Coca-Cola Company acquired Honest Tea, although the brand still functions as an independent operating unit. If a global company such as Coca-Cola recognizes the impact a small company has on an entire category, there must be something to it. And isn't that a good thing? 

Thursday, June 28, 2012

The SCOTUS Ruling Will Fuel More Government Reach Into Your Drink

Today's Supreme Court decision on The Affordable Care Act will go a long way in empowering those who feel they know what's better for you than you do yourself. It's been to the highest court in the land and came out on the other side, no worse for wear.

In cities across the country, we've watched small pieces of personal freedoms and choices get stripped away, down to the very core of basic things such as soda sizes at the movie theater. NYC Mayor Michael Bloomberg made news again last month with his recently proposed ban on sugary drinks over 16 oz in on-premise venues across the city. This far-reaching legislation caught the attention of those on the left who are always happy to levy a tax or a ban on people or things and then hide behind the populist theme of "if it's for the betterment of society as a whole, I'm all for it."

Social wins are to liberals what spinach is to Popeye. They squeeze open the can and slam it down their gullet, their muscles and veins bulging, they got their chests sticking out. They're pumped up, man! And they should be. But, be careful. What comes with this new found confidence is a brazenness to go further. It's a blood sport once it reaches SCOTUS level and they want to put their foot on your throats while you're down. They want to finish you off like a fatality in Mortal Kombat. 


The only way to fend off further far-reaching government intervention is to stay informed and stay active. Educate yourselves so you can debate a liberal. But don't stoop to the level of hysterics. They are really good at that. They will use terms such as "fair" or "equality" and other class-warfare buzz words to try to cloud the debate waters and fuel anger. Don't fall for it. Stay focused, use facts (they hate that) and keep your eye on the ball.

To keep up on the recent NYC soda ban, visit New Yorkers for Beverage Choices website. You can sign up for news alerts and even send a letter to Mayor Bloomberg. They are the local lead dog in the fight against NYC's proposed ban. Also, read the American Beverage Association Blog for more industry related news and data. You can also stay updated on beverage industry related topics and news on Twitter. Follow Kevin Perry from the Georgia Beverage Association, @GABeverage, for an in-depth view into the soda ban and other industry topics. Also, for an opposing viewpoint, follow @MicheleRSimon, a Public Health Lawyer who has been very vocal in her displeasure of big soda, big agriculture and big macs. It's important to know what the opposition is thinking, albeit misguided. Of course, you can follow me, @DrinkPro, for a little of everything. I'm kind of like a Long Island Iced Tea.

Remember, stay involved, stay educated, stay hydrated and stay polite.


This blog is the opinion of the author. None of the individuals or companies mentioned have any affiliation with this blog, nor do they endorse its contents...but they should. Gregg W Shore is a 23 year beverage veteran who writes his blog 
@DrinkPro, A View of the Beverage Industry, from the Inside Out. Connect on LinkedIn and follow on Twitter @DrinkPro

Wednesday, June 20, 2012

Nanny Nanny, Poo Poo

The recent debate over banning sugary drinks in New York City has predictably turned into name-calling on both sides. I was sucked in to this tactic in a recent article in which a reader replied by calling me an idiot and so on. No big deal, I've been called worse, as they say. I always remain civil during debate until the other side fires their salvo, leaving me with no option but to unleash a fierce, fact-based assault. I'm like the Hulk. Don't make me angry. You won't like me when I'm angry. Actually, I have fun at their expense and I enjoy reading their insults. At least their fingers are getting exercise, if nothing else.

NYC has proved to be an intense battle ground over the quintessential right of choice. The choice, being able to purchase a sugary drink in excess of 16 oz, is being taken away by Mayor Bloomberg in a far-reaching, autocratic move based on the notion that government knows best. Bloomberg said last week on CBS This Morning "if government's purpose isn't to improve the health and longevity of its citizens, I don't know what its purpose is." That sentiment, right there, is what has long concerned people that government has lost it's sense of purpose. And that has led to average citizens voicing their opinions on things such as the soda ban, because they fear the slippery slope effect. And, it is those opinions that have brought out the other side, convinced it is in fact the government's role to protect us, cradle to grave.

There have been many comparisons made to the restrictions on the sale and use of tobacco. My rebuttal to that argument is tobacco will harm the user, but some science suggests that it can also harm non-users through second-hand smoke. I don't know all the science about second-hand smoke, but, if smoking is proven to cause cancer, then I don't think it's a good idea to blow your smoke in my child's face. If science has already said is toxic to you, then it could potentially be harmful to others? Irrational, self-proclaimed subject matter experts, however, will get nasty and personal when data disproves or shoots holes in their defense. It's simple; my contention is the act of me drinking soda can not physically harm a child sitting in the same room. It's not the same as cigarettes, so don't go there. For that belief, I have been accused of being fat, lazy, an idiot, a moron, stupid, not caring about fat people and, last but not least, racist.

I was wondering about that last tag until I read a comment by someone about how "poor people" and "low-income" folks are basically forced to purchase large unhealthy drinks such as soda because they can't afford the "more expensive, healthier" drinks. That idea is just one step away from turning the debate on it's ear by claiming a higher percentage of blacks are poorer than whites, therefore, being against a large soda ban makes you likely to be "against" blacks. That is where the debate has shifted, unfortunately.

There are groups that are trying to defeat the soda ban because of it's broad and not very well thought out approach. Mayor Bloomberg has adamantly laid out his case citing his desire to curb the obesity rate, with clear goals laid out over the next 10-20 years. But, merely being passionate about obesity isn't enough to slap a ban on those who aren't obese or for those who exercise restraint when it comes to sugary drinks. The unintended consequences of the ban are merely collateral damage, as they always are, for the feel-gooders in our society who claim to know better than we do about what to put into our bodies. One group, New Yorkers for Beverage Choice, has taken up the fight against the ban. They claim to lay out what the ban will and will not do. They also place an emphasis on moderation, diet and exercise. How about that? Three seemingly forgotten pillars of personal responsibility when it comes to health. Other groups, such as The American Beverage Association (ABA), have also spoken out against the ban. Groups like this will be demonized for having companies such as Coke and Pepsi show their support. What would you expect Coke and Pepsi to do? Apparently, there are those who feel an industry under attack should just sit back and take it. A recent tweet by @MicheleRSimon warned her followers by tweeting "Big Bev astro-turf alert" seeming to infer that Coke and Pepsi's support for New Yorkers for Beverage Choice somehow makes the group a non-organic effort. Michele has an affinity for the use of the term "big" on her blog. That's a code word meant to identify a company as "greedy polluters". You know, big sugar, big tobacco, big oil, big agriculture. Pretty much any big industry that prefers to make a big profit. Michele, who holds a JD, says on her Twitter profile "I am a public health lawyer, writer, and advocate for food justice. My book, Appetite for Profit, exposes food industry marketing and lobbying." Bam! What catches my attention are "advocate", "justice", "profit" and "exposes". That's all I need to hear to understand Michele's position. Call me short-sided, but I just read a book by it's cover. And you know what, I don't have a problem with her. She is using her experiences, education, knowledge and, presumably her money (I don't know for sure), to advance her agenda. I see nothing wrong with that. But, don't demonize corporations for defending their industry. In the spirit of full disclosure, Michele and I are now dating on Twitter.

However, the efforts of groups like New Yorkers for Beverage Choice and the ABA need to go beyond the ban's current theater of operations and fight an urban, house to house assault. We are fighting a much larger scale effort, brought on by those interested in simply penalizing a specific group at the behest of another by using class warfare as part of the debate. I ask the Bloomberg supporters this; Rather than making sure I can't buy a 32oz ice cold soda at a movie, why not focus on making sure the morbidly obese person in front of me gets a little exercise once in a while? Wouldn't that do more to combat obesity? Or, is that too mean of me to ask?

Friday, June 15, 2012

Review: Au Naturel by Jones Soda

Jones Soda, Seattle, WA, announced at Expo West in March, that they were launching their new sparkling soda, Au Naturel. The name lends itself to the fact the ingredients are all-natural. Jones Soda CEO Bill Meissner says the creation was the result of a challenge to the soda industry issued by The Harvard School of Public Health. The challenge, says Meissner, was to create a drink with specific nutritional guidelines, specifically, no more than one gram of sugar per ounce of beverage as well as having 70% fewer calories versus Coke and Pepsi. "We took that seriously and wanted to be the first to meet it in a sparkling format, and we then upped the ante by making it all natural."

There are three flavors in the new lineup; Orange You Glad It's Mango, Lemon Limelight and Green Apple A Day. Among the ingredients in Au Naturel are the usual suspects of carbonated water, cane sugar, and green tea extract. Among the not so common ingredients are stevia, a natural product that's a gazillion times sweeter than sugar, and organic agave syrup. The agave syrup is used to tone down the licorice bitterness of the stevia.

The flavors are relatively palatable, considering the simplicity of the ingredients. My favorite was the Orange You Glad It's Mango. Its' initial sweetness quickly dissipates which leaves you with a mellow background flavor of orange which lingers a bit. The Green Apple and Lemon Lime are less sweet and not as notable. The carbonation of the soda is just about the right amount and adds a dry taste, which I prefer. Each flavor boasts 35 calories, 7 grams of sugar and a surprising 5 grams of dietary fiber per 16.9oz bottle.

Photo by @DrinkPro
The bottle is a sharp looking PET that has dimples near the top and bottom. The bottle is wrapped about 85% around with a pressure sensitive label, that leaves a small gap which allows you to see through the bottle to the inside of the label, which bares pictures of either oranges, lemons and limes or green apples, depending on which flavor you have.

You'll, undoubtedly, see the Jones name and will be familiar with the concept of using consumer submitted photos on their labels. However, the entire label itself leaves a bit to be desired in the "captain obvious" department. Even with the catchy name-play, you have to search around to actually discover what the flavor is and look even harder to find the words "sparkling soda" anywhere on the label. Trust me, it's somewhere. There's just a lot of action going on with that label which makes it look very busy. In addition to their trademark photo concept, Jones continues the practice of slogans under the caps. No word on whether these caps will be accepted for their Caps for Gear promotion.

I'm not sure how serious Jones is about this brand. The product is rumored to retail at $1.79, but, it has yet to be found in stores. And Au Naturel is not prominently displayed on their website, in fact, you have to click on their Product Locator to even see it mentioned, and even then, there are no results returned. If you do a Google search for "au naturel" without including the word "jones", you have to scroll all the way to page five in order to find it. Search Engine Optimization must improve if Jones wants Au Naturel to become a player rather than be merely seen as a project or experiment.

While the product has some quality points, there is definitely some room for enhancement for entry into what is an already crowded sparkling category. As always, time will tell.

This blog is the opinion of the author. None of the companies mentioned here have any affiliation with this blog, nor do they endorse its contents...but they should. From time to time, @DrinkPro will receive promotional product from suppliers for the purpose of review. Gregg W Shore is a 23 year beverage veteran who writes his blog @DrinkPro, A View of the Beverage Industry, from the Inside Out. Connect on LinkedIn and follow on Twitter @DrinkPro





Wednesday, June 13, 2012

The NYC Soda Ban Transforms, Predictably

I know Winter hasn't arrived yet in New York City, but grab your skis. No need to wax them either since where you're heading, the course is covered in soda and butter. That's where the NYC Health Police take all the stuff that's bad for us and bring it to dispose of. What's going on there brings to mind the movie The Untouchables, where Eliot Ness' team of Prohibition Agents, with their axes in hand, would smash barrels of illegal booze and let them run in the streets. Is this what's coming next?

Maybe. On these slopes, you need no lift passes, just a movie ticket. As was predicted here, the unelected NYC Board of Health, a group of members hand picked by Mayor Michael Bloomberg, took the first step Tuesday to enact the proposed large soda ban; a measure that will limit the amount of sugary drinks you can buy at restaurants, theaters, stadiums, cafes, hot dog carts and other venues, to 16 oz servings. The board officially opened the issue up to a public comment period, after which, they will vote on the measure. Any guess on which way they will vote? Read on.

Opponents of the ban say that their freedom of choice is being infringed upon. They say if someone wants to drink a 32 oz soda, they should be allowed to and it's not the government's role to approve it or not. Supporters of the ban say the effects of obesity on society far outweigh (those darn puns always pop up when I'm trying to be serious) the right of someone to choose what size drink they want.

But, here's where people really have an issue with the government taking liberties with their liberty; most people are smart enough to know that if you give in, just a little bit, the government will want more. And they won't stop there. They'll want to control more and more of your life's choices until they control every aspect of you daily lives. Those people who believe this are called paranoid by the other side. But it's happening, just as I predicted it would only a few weeks ago in my article about the Bloomberg soda ban.

Photo credit: shutterstock.com
The slippery slope is all greased up and Mayor Bloomberg is heading down it on his toboggan with his goggles on and his scarf flailing in the wind. Coke and Pepsi have been paying attention, but someone may want to channel Orville Redenbacher in a séance. During the board's discussion on Tuesday, several members voiced their support of the ban, asking why the board isn't considering going after other high-calorie food and drinks as well. One member wondered why there is an exemption for milk products noting that people "could still drink those large drinks", referring to milkshakes. And another said he didn't like the fact that restaurants could skirt the ban by offering free unlimited refills on soda. But, here's where the slope really gets greasy. Bruce Vladeck, one of the mayor's handpicked health board officials, said he's not satisfied with just a ban on sugary drinks. He wants the city to look into portion control for buttered popcorn sold at movie theaters stating "the popcorn isn't a whole lot better [than soda], from the nutritional point of view." When people wondered out loud "what's next", I'm thinking they were serious when they said hot dogs and ice cream cones. Could it be?


I guess the slippery slope paranoia was well justified. Not if you ask Mayor Bloomberg, though. I still think he believes in his heart he's doing the right thing for the citizens of New York City. When you have an ultra-elitist such as Bloomberg, with the means to carry out his vision, it's going to be a long and arduous course. And it wont be a slalom course. Nope, this course heads straight down. But, there are warning signs, so we can't say we were surprised by the 80' pine right in the middle.

This blog is the opinion of the author. None of the companies mentioned here have any affiliation with this blog, nor do they endorse its contents...but they should. Gregg W Shore is a 23 year beverage veteran who writes his blog @DrinkPro, A View of the Beverage Industry, from the Inside Out. Connect on LinkedIn and follow on Twitter @DrinkPro


Monday, June 11, 2012

Recruiters and the Recruited...Who's Smarter Than a 5th Grader?

If you're an HR professional, a recruiter or a hiring manager in the beverage industry, then you have certainly sifted through thousands of resumes looking for that ONE candidate to fill that ONE spot. Undoubtedly, you take five to ten seconds scanning an applicant's resume to determine their worthiness to receive another five seconds of your time. But, as you scroll through pages of submitted resumes and nothing seems to jump out at you, you wonder how on Earth every single resume can make the same dumb mistakes.

I'm not here to tell you the "five fatal mistakes to resume writing". There are recruiters who claim they have read tens of thousands of resumes in their careers and they've decided to give job seekers advice (sell a program for $49 to $300) that will help them
avoid the most common resume mishaps. Whatever these mistakes are, these guys know how to avoid them. I liken them to the IRS Debt companies on TV; "John L. from Texas owed $149,000 in back taxes but the IRS settled for $457." I can't knock them, though. Something is only worth as much as someone is willing to pay.

If recruiters are tired of reading lame resumes, I bet applicants are equally tired of reading lame job postings. Incomplete job descriptions, over the top qualification requirements, "road warrior" travel status and the ever secret "confidential employer" are trademarks to a position that is more than likely a revolving door for the recruiter than a quality job worth pursuing further by the applicant. The overly-burdensome "Responsibilities" column is often filled with such mundane acts as "talking", "reaching", and "dialing a phone". Do you think you ever weeded out anyone after they've read those job duties? "Oh, dialing a phone. I'm not very good at that. I better pass." And do you think you've covered all your bases in case you get sued by an employee later? I can see it now; "Your Honor, the Plaintiff was told in the job listing the job included breathing and speaking, so we are asking the court to dismiss without prejudice." And the educational requirement is just as laughable. It says right there in the job description the role is "entry-level sales". Of course you'd like a person with a Bachelor's or Master's degree. Why not? But, is it necessary to list that requirement, even though you know the person you hire more than likely wont have that, or need it? Again, did you weed out any non-worthy applicants or did you eliminate potential quality hires?

Spelling errors are probably the most egregious and annoying. Especially when the person reading and critiquing your resume is the same person in charge of posting the job listing. I know, it's very easy to point out someone elses' mistakes while glossing over your own. But, you're asking for someone to bring their "A game" (and Bachelor's degree) and you can't even use the correct form of a verb in explaining the job description. Sometimes a job posting is cut-and-pasted so much for the same position, the mistakes are multiplied two and three times in the same listing. It really leaves the candidate shaking their head knowing someone of lesser attention to detail is deciding their future.

I'm not attacking recruiters here. I'm just tired of reading how there are so many experts out there who can help the job hunter. I guess when the national unemployment rate is above 8.5%, recruiters are holding the cards when it comes to hiring. There is such an unlimited pool of candidates that the recruiters' own inadequacies are hidden under a high volume of endless resumes. If the same standard was applied to their own work that's applied to the scrutinizing of resumes, perhaps the unemployment rate would be a bit higher.

This blog is the opinion of the author. None of the companies mentioned here have any affiliation with this blog, nor do they endorse its contents...but they should. Gregg W Shore is a 23 year beverage veteran who writes his blog @DrinkPro, A View of the Beverage Industry, from the Inside Out. Connect on LinkedIn and follow on Twitter @DrinkPro